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We Are OneFaction 101 29in Boost Wheelset


Item # WAQ0008

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  • Black, MicroSpline, 6 bolt ($1,399.00)
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Item # WAQ0008

Faction 101 29in Boost Wheelset

Rookies tend to be given quite a hard time in the bike industry, and while some of that may be warranted, when it comes to the technology side of things we think that having fresh ideas can propel us quite a bit further. Take We Are One Composites, for example, who's engineers decided to take a stab at wheel building, designing a new layup that they believe to be more resilient than the others, and bringing some manufacturing back across the ocean to us. It all started with We Are One's The Movement line, which brought carbon fiber manufacturing to North America, promising that not all carbon hoops are manufactured the same way, and boasting a molding process that improves layup precision and accuracy for reliable wheels that can handle hard charging and enduro racing. So far their wheels have received universal praise for their strength and positive ride quality, but also for being offered at an approachable price point—at least for Canadian-made wheels that are built from US-sourced carbon fiber and backed by a lifetime warranty.

We Are One crafts the Faction rims from its Revolution molding process, which boasts even more precise carbon layup than previous designs. It features an all-new rim shape that allows a reduction in radial stiffness, and use a bit less fiber over all, all the while boosting impact resistance for a rim that doesn't falter after a big hit. The shape pairs nicely with its unique layup to build a system that plays well together, providing more support to each component of the rim for a resilient wheel that's ready for it all.

The Faction 101's are designed for your trail machine, targeted towards bikes that run with around 140-millimeters of playful travel, and require a thoughtful wheel that finds the balance between internal width, and overall stiffness. The Faction rim is lighter than We Are One's enduro rims, yet still rolls with dynamic strength that holds up to you flicking off of rollers, and charging into rock gardens. The wheels are built on I9's new 101 hub, which takes some queues from the Torch and Hydra, but goes in a more economical direction that sheds teeth, and offers 4-degrees of engagement. The 101 hub offers a more economical approach to Industry Nine, pairing six dual-phased pawls with a 45-tooth drive ring for quick engagement. While it isn't quite as snappy as the Torch, or the telepathically-quick Hydra, it still performs with 4-degree engagement that blows most of the competition out of the water. The six pawls connect with 90-points of engagement, with two pawls engaging at any given moment for reliable power.

  • Light, playful, and stiff wheels that are built for all-mountain riding
  • Rims are made in Canada using carbon fiber sourced from the USA
  • New rim shape is more compliant and offers greater impact resistance
  • Refined carbon construction results in a strong, beautiful rim
  • Rim design prevents the tire from burping during hard cornering
  • 101 hubs provide quick engagement with six, dual-phased pawls
  • 4-degree engagement responds quickly to pedal pressure
  • Lifetime rim warranty covers any incident on the trail

Tech Specs
Rim Materialcarbon fiber
Wheel Size29in
Tire Typetubeless-ready
Rim Depth21mm
Rim Width[internal] 27mm
Brake Compatibility6-bolt disc
HubsIndustry Nine 101
Front Axle15 x 110mm Boost
Rear Axle12 x 148mm Boost
Spoke Count32 / 32
Recommended Usetrail
Manufacturer Warranty[rims] lifetime, [hubs] 2 years

Actual Weight

Black, MicroSpline, 6 bolt

Actual weights are measured in-house by the Competitive Cyclist team.

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What do you think about this product?


>Rating: 5

So far so good!!

I've used it several times
True to size
Size Bought
5` 10"
185 lbs

Im running them on my V4 Ibis Ripley. I was a bit skeptical if they would make a difference over the Industry nine 101 aluminum wheelset I was running. Trust me you will notice the difference! Even though the weight is just a bit lighter than my previous set you can tell the difference. They also feel a bit more poppy, but not harsh at all. I have taken them on 7 rides so far and absolutely loving them. If your on the fence on upgrading to carbon wheels, I would highly recommend this as one of the first upgrades to do. I’m glad I went with the we are ones. Build and finish quality is top notch. I’lll update as I put more in rides on them.

>Rating: 5

Love Them!

I've used it several times
True to size
Size Bought
5` 10"
180 lbs

I swapped out the stock DT Swiss M1900 wheels on my Yeti SB130 for these. I was looking to save a little rolling-weight and reduce some flex. The I9 hub with 4 degrees of engagement was an extra bonus. I did not think the quick engagement was going to make a difference, but it really does transfer to pedaling “quickness” on technical. I have 40 miles in on the new hoops and feel I am still in the adjustment phase. First ride the reduced rolling-weight was evident. They are less compliant than the M1900’s so they stick to a line, for better or worse. I love how they go exactly where I send them, but until I figure out the sweet spot between front wheel PSI and shock plushness, they can transfer a lot of chatter to the bars. Would I buy these a heartbeat! Great wheelset and being able to use a 20% off coupon made it a win-win!


Where did you find a 20% coupon? Very interested in these for a light 120mm to go on long rides with some drops/rocks, but mostly dirt/roots.