WOW! I never really thought too much about spending money on socks. I would buy the bulk pack, usually at some discount store and wear them out and toss them. I was gifted a pair of the Pursuits 7, and I was hooked! My feet are comfortable no matter the activity. I have MTB all day long, sat by the fire and lounged around, comfortable all day, No Smell, thanks Merino!! Sock drawer has been overtaken by the Switwick line. I wear a size 9 and the Mediums are the sweetspot for me!