SUGOi Best Sellers

SUGOI's collaboration with Polartec brings the latest in waterproof breathability to the world of cycling. The RSE introduces Polartec NeoShell to the hardcore road rider while the RSX is crafted specifically for the trails. Both will keep you warm and dry when the weather takes a turn for the worse.

SUGOI's apparel provides the interface between you and the environment, allowing you to keep riding no matter what the weather throws at you.

Based in British Columbia, SUGOI designs its garments to excel in the unpredictable weather of coastal and mountainous environments. SUGOI's line of Modular apparel is designed to enhance your comfort and performance through changing climate and exertion levels. In the battle against the elements, it's a reverse arms race: the winner is the one with the fewest garments in their arsenal.