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Annual Tour Sale—A New Daily Deal for Every Stage

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SUGOi RS Pro Bib Short - Women's

    SUGOiRS Pro Bib Short - Women's

    Sale $95.97 $159.9540% Off
    (3)
    SUGOi Evolution Short - Men's

      SUGOiEvolution Short - Men's

      $99.95
      (1)
      SUGOi Evolution Zap Short - Men's

        SUGOiEvolution Zap Short - Men's

        $109.95
        (2)
        SUGOi Evolution Shorty Short - Women's

          SUGOiEvolution Shorty Short - Women's

          $99.95
          SUGOi RPM Tri Short - Men's

            SUGOiRPM Tri Short - Men's

            $69.95
            SUGOi Evolution Zap Short - Women's

              SUGOiEvolution Zap Short - Women's

              $109.95
              SUGOi RS Pro Short - Men's

                SUGOiRS Pro Short - Men's

                $139.95
                (2)
                SUGOi Evolution Bib Short - Men's

                  SUGOiEvolution Bib Short - Men's

                  $129.95
                  (3)
                  SUGOi Arm Coolers
                  • red
                  • blue
                  • white

                  SUGOiArm Coolers

                  $35.95
                  (3)
                  SUGOi RS Pro Shorts - Women's

                    SUGOiRS Pro Shorts - Women's

                    Sale $77.97 $129.9540% Off
                    (5)
                    SUGOi RS Pro Bib Short - Men's

                      SUGOiRS Pro Bib Short - Men's

                      $169.95
                      (1)
                      SUGOi Evolution Short - Women's

                        SUGOiEvolution Short - Women's

                        $99.95
                        (1)
                        SUGOi Evolution Zap Short-Sleeve Jersey - Men's
                        • green
                        • red
                        • blue
                        • more

                        SUGOiEvolution Zap Short-Sleeve Jersey - Men's

                        $84.95
                        (3)
                        SUGOi RPM Tri Short - Women's

                          SUGOiRPM Tri Short - Women's

                          $69.95
                          SUGOi RS Pro Short - Women's

                            SUGOiRS Pro Short - Women's

                            $139.95
                            SUGOi RS Century Zap Bib Short - Men's

                              SUGOiRS Century Zap Bib Short - Men's

                              $179.95
                              SUGOi RSE NeoShell Jacket - Men's

                                SUGOiRSE NeoShell Jacket - Men's

                                Sale $111.98 $319.9565% Off
                                (4)
                                SUGOi RS Century Zap Jersey - Men's
                                • blue
                                • red

                                SUGOiRS Century Zap Jersey - Men's

                                $119.95
                                SUGOi Leg Cooler

                                  SUGOiLeg Cooler

                                  Sale $22.47 $44.9550% Off
                                  (5)
                                  SUGOi RS Pro Jersey - Women's
                                  • purple
                                  • green

                                  SUGOiRS Pro Jersey - Women's

                                  Sale $49.48 $109.9555% Off
                                  (1)
                                  SUGOi RS Thermal Jersey - Short-Sleeve - Men's

                                    SUGOiRS Thermal Jersey - Short-Sleeve - Men's

                                    Sale $39.98 $99.9560% Off
                                    (3)
                                    SUGOi Classic Short - Men's

                                      SUGOiClassic Short - Men's

                                      $59.95
                                      (1)
                                      SUGOi RS Century Zap Jersey - Short-Sleeve - Women's
                                      • pink
                                      • black
                                      • red
                                      • blue

                                      SUGOiRS Century Zap Jersey - Short-Sleeve - Women's

                                      Sale $53.98 - $119.9555% Off
                                      SUGOi Cooler Cap

                                        SUGOiCooler Cap

                                        $24.95
                                        (1)
                                        SUGOi RS Climber's Jersey - Men's
                                        • blue
                                        • red
                                        • more

                                        SUGOiRS Climber's Jersey - Men's

                                        Sale $64.97 - $134.9550% Off
                                        (1)
                                        SUGOi RS Sleeveless Base Layer - Men's

                                          SUGOiRS Sleeveless Base Layer - Men's

                                          $49.95
                                          (1)
                                          SUGOi Leg Cooler
                                          • blue
                                          • white

                                          SUGOiLeg Cooler

                                          $47.95
                                          (2)
                                          SUGOi RS Base Layer Top - Sleeveless - Women's

                                            SUGOiRS Base Layer Top - Sleeveless - Women's

                                            Sale $19.23 $54.9565% Off
                                            (1)
                                            SUGOi Zap Bike Jacket - Men's
                                            • blue
                                            • green
                                            • more

                                            SUGOiZap Bike Jacket - Men's

                                            $159.95
                                            (3)
                                            SUGOi RS Pro Bib Knickers - Women's

                                              SUGOiRS Pro Bib Knickers - Women's

                                              Sale $59.48 $169.9565% Off
                                              (1)
                                              SUGOi Evolution MidZero Bib Tight - Men's

                                                SUGOiEvolution MidZero Bib Tight - Men's

                                                Sale $59.98 $149.9560% Off
                                                (2)
                                                SUGOi Evolution Ice Short-Sleeve Jersey - Men's
                                                • black
                                                • red

                                                SUGOiEvolution Ice Short-Sleeve Jersey - Men's

                                                $84.95
                                                (2)
                                                SUGOi Evolution Zap Short-Sleeve Jersey - Women's
                                                • black
                                                • pink
                                                • blue

                                                SUGOiEvolution Zap Short-Sleeve Jersey - Women's

                                                Sale $38.23 - $84.9555% Off
                                                SUGOi RSE Alpha Bike Jacket - Women's

                                                  SUGOiRSE Alpha Bike Jacket - Women's

                                                  Sale $80.48 - $103.4865% Off
                                                  (1)
                                                  SUGOi Zap Arm Warmer

                                                    SUGOiZap Arm Warmer

                                                    Sale $13.98 $39.9565% Off
                                                    (3)
                                                    SUGOi Evolution Jersey - Long-Sleeve - Men's

                                                      SUGOiEvolution Jersey - Long-Sleeve - Men's

                                                      Sale $59.97 $119.9550% Off
                                                      (2)
                                                      SUGOi Classic Short - Women's

                                                        SUGOiClassic Short - Women's

                                                        $59.95
                                                        SUGOi Neo Pro Jersey - Short-Sleeve - Women's
                                                        • black
                                                        • pink

                                                        SUGOiNeo Pro Jersey - Short-Sleeve - Women's

                                                        Sale $19.23 - $24.7365% Off
                                                        (1)
                                                        SUGOi Firewall 180 Zap Tight - No Chamois - Women's

                                                          SUGOiFirewall 180 Zap Tight - No Chamois - Women's

                                                          $149.95
                                                          SUGOi Evolution Jersey - Long-Sleeve - Women's

                                                            SUGOiEvolution Jersey - Long-Sleeve - Women's

                                                            Sale $47.98 $119.9560% Off
                                                            (1)
                                                            SUGOi RS Tri-Short - Men's

                                                              SUGOiRS Tri-Short - Men's

                                                              Sale $47.23 - $57.7255% Off
                                                              SUGOi Zap Shoe Covers

                                                                SUGOiZap Shoe Covers

                                                                Sale $19.23 - $24.7365% Off
                                                                (4)

                                                                Page

                                                                SUGOI Features & Highlights

                                                                Video

                                                                The RSE & RSX NeoShell Cycling Jacket

                                                                SUGOI's collaboration with Polartec brings the latest in waterproof breathability to the world of cycling. The RSE introduces Polartec NeoShell to the hardcore road rider while the RSX is crafted specifically for the trails. Both will keep you warm and dry when the weather takes a turn for the worse.

                                                                Thermal Regulation

                                                                SUGOI's apparel provides the interface between you and the environment, allowing you to keep riding no matter what the weather throws at you.

                                                                Modular Technology

                                                                Based in British Columbia, SUGOI designs its garments to excel in the unpredictable weather of coastal and mountainous environments. SUGOI's line of Modular apparel is designed to enhance your comfort and performance through changing climate and exertion levels. In the battle against the elements, it's a reverse arms race: the winner is the one with the fewest garments in their arsenal.