Just let them enjoy it.
Most of us know someone who has a machine they either can't stop talking about or can't stop riding, or both. They're prime candidates for the Saris Show Off Bike Rack. Constructed of European beechwood and natural cork, the Show Off also houses an LED spotlight to cast some extra attention on one's prized steed. The battery-powered light is remote-controlled, too, and the necessary three AAA batteries are included. The box includes mounting screws to mount the rack on nearly any wall, and the rack itself can support a bike up to 30 pounds.