I bought this bar tape because I wanted a legit 'leather-look' to my bar tape. And this tape does that. It's really strong so you can pull on it as tight as you want and it's not going to break. The finish on these looks really good (except for what I'll mention below). They are grippy and fairly comfortable, although not 'cushiony' at all. I installed the bar tape and have done one 63 mile ride. Here are my thoughts.
I realize everyone has their own tastes, likes and dislikes, so this whole review is purely my opinion and personal experience. That being said, here's what I don't really like:
1. Large annoyance...The edges of the bar tape are not finished in the same color as the tape itself. For light colored tapes, this probably isn't a big deal. But for black (or dark) bar tape, this creates a very weird appearance. I can't tell if it looks cheap, unfinished, or if it just looks like I didn't know what the hell I was doing when I installed the tape. But it doesn't look good at all in my opinion. See image below.
2. Minor annoyance - The sticky strip on the back is not adequate for the 2-3 inch section they give you to go behind and under the shifters. It just doesn't hold the strip onto the bars and you're stuck trying to improvise by holding the strip there while you continue to wrap the tape until it's far enough along that it can hold the strip in place. This is hard when you only have 2 hands.
3. Very minor annoyance - while the bar tape is very strong and you can pull hard on it while wrapping the bars, it's also not very stretchy. This means that when you're going around the curved sections of your drop bars, the tape doesn't want to lay down completely on the bar. It really pissed me off at first, but upon laying down the next wrap over each of the puckered sections they seem to lay down under the pressure of the next wrap.
Would I buy this tape again? At this point, probably not. I'd look for another similar bar tape that is better in the first of the three categories mentioned above. The second two aren't bad enough to make me not want to use this again.