I love the way this looks on my bike, but for being a brass bell that is call the "King of Ding" I'd say it fails miserably. It's really not that loud at all. I love how it looks, so I wonder if a stronger spring would help. This spring seems pretty flimsy, enough so that sometimes if I hit a bump in the road, it will end up slapping the bell. The spontaneous ding as I hit a bump makes me feel like I am in a live-action video game.