Like many of us, I have spent years trying various chamois cream brands in search of my perfect match in terms of comfort and value. I have founds Doc's provides me with the best solution so far. I love the lasting effect the Assoc product provides but don't feel compelled to pay the extra cost for regular training rides. I still maintain some in my inventory for the extra long rides on the hottest of days, but Doc's has become my go to chamois cream for even my longer rides. Out of the container, this cream is thinner than Assoc and doesn't give you the impression that it will have the staying power to protect you on long rides. I have been pleasantly surprised, however, by how well it lasts (and generally stays were it was applied). I just placed another order to rebuild my stock.