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Bill S.

Bill S.

Salt Lake City, UT

Bill S.'s Passions

Road Biking
Cyclocross
Mountain Biking
Snow Skiing

Bill S.'s Bio

Skinny little boy from Cleveland Ohio. I once took a trip out west 12 years ago because I was sick of the bone chilling winters working as an electrician outside. I kinda got lost, ended up in Park City and before I knew it I was hanging off of ski towers working as a ski lift mechanic, I sure loved the ski life. Albeit, it only took 2 winters to realize I had no desire to run up and down ski towers the rest of my life. So, off to the magical place called University. Went to the University of Utah and snagged a degree in marketing. After graduation, moved back to Ohio to be by family, and work in the insurance industry. My stint in Ohio didn’t last long, it was Ohio after all (still love you C-land). Thus, I packed up the family, consisting of my very German wife and daughter and headed back to the promise land, SLC. Worked for a few bike shops and became to love the people and the culture in the industry. Just recently finished an MBA in Technology Management - I have a slight passion about consumer behavior and marketing. I’m a pretty passionate guy, love the outdoors - ultra runner, backpacker (pre-kid), coffee, and avid cyclist. That’s me in a nutshell.

2016 Race Schedule: Wasatch Steeplechase, Jupiter Steeplechase, SpeedGoat 50K, North Face Endurance Challenge 50K Park City, North Face Endurance Challenge 50K San Francisco, Crusher in the Tushar,

Facebook: https://www.facebook.com/william.sherman.9
LinkedIn: https://www.linkedin.com/in/william-sherman-mba-tm-a8ba7a16
Instagram: https://www.instagram.com/thepeak78/

Height: 5’ 9”
Weight: 140
Running Shoes: 42.5, Trail: E:Motion Trail N2 v2, Salomon S-Lab Pro Sense 4 Ultra; Road: E:Motion Road N2 v2, E:Motion Road N3 v2
Bike Shoes: Dirt: Shimano SH-XC90, Giro Code VR-70; Road: Giro Empire, Factor & E70, S-Works.

Bike: Custom Carbon, Dura-Ace, Mavic Ksyrium SLR, Speedplay Zero, Continental 4000’s, Lizard Skin, Sella Italia SLR.

Bill S.

Bill S.wrote a review of on August 23, 2017

Roadie Style
4 5

Familiarity: I've put it through the wringer

Roadies can ride dirt in style too. Assos OffRoad Rally collection is necessary for that XC racer that doesn't want to wear their Cento bibs on the dirt or their SS.Campionissimo Jersey and risk wear and tear. I purchased these since I was tired of my downhill boys making fun of me wearing lycra on the dirt.
Throw these on over the T.RALLYSHORTS, or any other bibs, and you'll be set. Material is what you would expect from Assos, hardwearing, water repellent and fast drying. The zippered inserts on the waist and leg help to dial in the fit. Now all they have to make is a mountain bike shirt (Trekking Jersey does not count;). Please feel free to contact me if you have questions on these or any other Assos products.

Size Purchased, Medium

MEASUREMENTS:
5'10"; 140lbs
Waist: 32in (if you are a 31" or 30" go with a Small)

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Bill S.

Bill S.wrote a review of on August 23, 2017

Add it to the Rotation
5 5

Familiarity: I've put it through the wringer

Damn, I love this jersey. Yes, you should add this to the rotation. I only wish they had a few more colors for me to buy. Good thing I like black and white. I would say this is the best jersey at this price point in terms of material, construction, and style. A few of the highlights are the welded sleeves, 3D material, and the fit.
The fit on this is similar to the new Cento or the older Mangussta.
Please reach out to me if you have any questions on this or any other Assos piece.

Size Purchased, SM

MEASUREMENTS:
5'10"; 140lbs
Waist: 32in
Chest (under your armpits, around the fullest part of the chest): 37in
Neck: 13.5in
Bicep (relaxed - not that it matters in my case): 10.75in
Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on August 18, 2017

Craftsmanship
5 5

Not your normal jersey. This piece is made up of 25 different panels and 6 different textiles, which delivers the perfect design and mobility. The Assos design really stands out once in the riding position. This fit is similar to the old Mangussta or the new Cento and Equipe. I sized the same in them all with very similar fit. It is built with medium weight material, but has thicker material on the shoulders for long days in the saddle with a hydration pack. The back of the jersey is made up of highly breathable mesh that allows for maximum ventilation€,which was questionable when I pulled it out of the box...not going to lie. NS.SKINFOIL_SUMMER_S7 that's included is a great addition. Great jersey on and off the road, 3 pockets in the back w/ a zipper and a reflection strip. Please feel free to contact me if you have questions on these or any other Assos products.

MEASUREMENTS:
5'10"; 140lbs
Waist: 32in
Chest (under your armpits, around the fullest part of the chest): 37in
Size: Small

Bill Sherman - Assos Ambassador
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on August 18, 2017

Solid
5 5

Familiarity: I've put it through the wringer

Roadies can ride dirt in style too. Assos OffRoad Rally collection is a must for that XC racer that doesn't want to wear their Cento bibs on the dirt or their SS.Campionissimo Jersey and risk wear and tear. The
T.RALLYSHORTS is built with Kompressorfabric, which is more durable than their pristine road material. These are light, flexible, and made to take on the abuse the trails deliver. When the rider needs more protection they can use the impactPads (included), which are designed for protection, but doesn't sacrifice comfort or inhibit performance. There has been comments on the legs grippers, they are slightly larger than Assos road line, but they do fall in place after you start pedaling. Please feel free to contact me if you have questions on these or any other Assos products.
MEASUREMENTS:
5'10"; 140lbs
Waist: 32in
Size: Small

Bill Sherman - Assos Ambassador
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on June 13, 2017

Winner
5 5

I demoed the 2017 Jet 9 in Park City and the following week I bought one. I feel this bike is the best Trail/Cross-Country bikes on the market with the 120mm setup. This is nothing like the old Jet, so those that have one, this is a new animal. The chainstays were shortened, the headtube went from 70 degrees to 67.5, and the BB is now threaded. In addition, it's boosted and you can run 3.0 27+ tires and 2.4 29er tires.
The Niner's CVA (Constantly Varying Arc) suspension design is what sold me on this bike. It felt great climbing and super playful on the descents with great mid stroke support. The longest ride I have on this so far is 3.5 hours, but I can't wait to get this out for a longer ride, I'm sure it will allow for all day comfort.
Please reach out to me if you have any questions on this or are interested in a custom build.

Saddle height is 71.5cm - Medium fits perfect.
Weight is 25.6lbs (custom build)

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on June 13, 2017

Winner
5 5

I demoed the 2017 Jet 9 in Park City and the following week I bought one. I feel this bike is the best Trail/Cross-Country bikes on the market with the 120mm setup. This is nothing like the old Jet, so those that have one, this is a new animal. The chainstays were shortened, the headtube went from 70 degrees to 67.5, and the BB is now threaded. In addition, it's boosted and you can run 3.0 27+ tires and 2.4 29er tires.
The Niner's CVA (Constantly Varying Arc) suspension design is what sold me on this bike. It felt great climbing and super playful on the descents with great mid stroke support. The longest ride I have on this so far is 3.5 hours, but I can't wait to get this out for a longer ride, I'm sure it will allow for all day comfort.
Please reach out to me if you have any questions on this or are interested in a custom build.
Saddle height is 71.5cm - Medium fits perfect. Weight is 25.6lbs

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on June 13, 2017

Winner
5 5

I demoed the 2017 Jet 9 in Park City and the following week I bought one. I feel this bike is the best Trail/Cross-Country bikes on the market with the 130mm setup. This is nothing like the old Jet, so those that have one, this is a new animal. The chainstays were shortened, the headtube went from 70 degrees to 67.5, and the BB is now threaded. In addition, it's boosted and you can run 3.0 27+ tires and 2.4 29er tires.
The Niner's CVA (Constantly Varying Arc) suspension design is what sold me on this bike. It felt great climbing and super playful on the descents with great mid stroke support. The longest ride I have on this so far is 3.5 hours, but I can't wait to get this out for a longer ride, I'm sure it will allow for all day comfort.
Please reach out to me if you have any questions on this or are interested in a custom build.

Saddle height is 71.5cm - Medium fits perfect. Weight on my custom build is 25.6lbs

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on June 13, 2017

Winner
5 5

I demoed the 2017 Jet 9 in Park City and the following week I bought one. I feel this bike is the best Trail/Cross-Country bikes on the market with the 120mm setup. This is nothing like the old Jet, so those that have one, this is a new animal. The chainstays were shortened, the headtube went from 70 degrees to 67.5, and the BB is now threaded. In addition, it's boosted and you can run 3.0 27+ tires and 2.4 29er tires.
The Niner's CVA (Constantly Varying Arc) suspension design is what sold me on this bike. It felt great climbing and super playful on the descents with great mid stroke support. The longest ride I have on this so far is 3.5 hours, but I can't wait to get this out for a longer ride, I'm sure it will allow for all day comfort.
Please reach out to me if you have any questions on this or are interested in a custom build.

Saddle height is 71.5cm - Medium fits perfect. Weight is 25.6lbs

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on June 7, 2017

Every Ride
5 5

I take this vest or the Blitzfeder jacket on every ride I go on. This is a great piece for canyon riding, morning rides, or when you are unsure what the weather is going to do. The Yellow and the Black use a new softer material Assos has developed. I recently updated to the Black Series from an older White Panther and love the new feel, the material is much softer. The fit is snug, I wear a small in all Assos jerseys and bibs, and this is a bit tighter than my current jacket and older vest, so if you are in-between sizes size up. As with all Assos gear, the fabrics used are super nice and the construction is top-notch. Please reach out to me if you have any questions on this or any other Assos piece.
Size Purchased, SM

MEASUREMENTS:
5'10"; 140lbs
Waist: 32in
Chest (under your armpits, around the fullest part of the chest): 37in
Neck: 13.5in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on June 7, 2017

Every Ride
5 5

I take this jacket or the Blitzfeder vest on every ride I go on. This is a great piece for canyon riding, morning rides, or when you are unsure what the weather is going to do. It easily fits in a back jersey pocket, it is not a rain jacket, but it will keep the wind away and the core warm. If you are looking for a great jacket to add to the gear closet, look no farther. As with all Assos gear, the fabrics used are super nice and the construction is top-notch. Please reach out to me if you have any questions on this or any other Assos piece.
Size Purchased, SM

MEASUREMENTS:
5'10"; 140lbs
Waist: 32in
Chest (under your armpits, around the fullest part of the chest): 37in
Neck: 13.5in
Sleeve (shoulder joint to the wrist bone): 22in
Bicep (relaxed - not that it matters in my case) : 10.75in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on June 7, 2017

Penthouse
5 5

These are my everyday bibs and I couldn't be happier. I'm surprised to see some riders having issues with wear on them - I haven't seen any on my three pairs.
These bibs do have a 10mm chamois with the kuKuPenthouse, which is one of the best things that has happened in cycling on the past 5 years;) Designed for long-endurance riding, so the compression is more relaxed than the Equipes, or the Campionissmos. The inseam is shorter as well, so those that care about that tan line, beware. As with all Assos gear, the fabrics used are super nice and the construction is top-notch. Please reach out to me if you have any questions on these or any other Assos piece.
Size Purchased, SM

MEASUREMENTS:
5'10; 140lbs
Waist: 32in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on June 7, 2017

 creme de la creme
5 5

Easily the best jersey I have worn.
I was sad to see the Mangussta go away, but this jersey has "trumped it." I had a customer tell me that he wasn't sure if he was going to wear it riding or wear it to the club;)
The Cento is a "comfortFit", but I'm 140 5'10" and it's snug. I don't feel it is too tight at all, which is the beauty of the different fabric's that are used in the front and Assos maniacal drive to continue to improve their pieces. My favorite feature is the laser cut sleeves. The grip and compression on the sleeves are nice and the length is perfect. Three standard pockets in the back with a zipper pocket on the left side. Pair this with the Blitzfeder vest and/or jacket and some Cento bibs for the perfect setup.
Please reach out to me if you have any questions on this or any other Assos piece.

Size Purchased, SM

MEASUREMENTS:
5'10"; 140lbs
Waist: 32in
Chest (under your armpits, around the fullest part of the chest): 37in
Neck: 13.5in
Sleeve (shoulder joint to the wrist bone): 22in
Bicep (relaxed - not that it matters in my case) : 10.75in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on June 6, 2017

5 5

This is one of my favorite bikes of the year so far - Hard to beat this build and price.
Great bike for endurance rides or the 60-minute morning ride. The High Modulus carbon keeps the ride smooth and the overall weight low (18lbs). Easy to lighten the bike up over time if weight is a concern…cassette, carbon bits, wheels etc.
Gearing is great on the bike. Comes with a sub-compact 52/36 and a 28T cassette on the rear. This gearing will allow you to tackle just about anything.
You may be wondering why you are not seeing this color frame anywhere else. Competitive Cyclist has worked with Ridley to get this custom paint job, so you won’t be seeing this rolling around in the local shop. If you want to run this tubeless you will have to swap tires and get a tubeless conversion kit (Item # EAS001N) – happy to do this for you just give me a call or shoot me an email.
Please feel free to reach out if you have any questions or if you are interested in it.
Sizing: I’m 5-10” Saddle Height 71.5cm, I went with a Med for more of a upright riding position.
Bill Sherman
Customer Account Manager
801.204.4545
bsherman@competitivecyclist.com

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Bill S.

Bill S.wrote a review of on June 6, 2017

5 5

Hard to define this bike, it can crush gravel, dig trenches in cross, and roll up or down any pave you throw at it. The 2X drivetrain is everything you’d expect from Shimano – durable, confident shifting, and maintainable. Having the Compact crank with the 28 in the back will allow you to ride the steeps and still be able to keep speed on the descents within reason. Most CX bikes these days have a X1, but 2X is not dead yet for those that want a bike that can do a little bit of everything.
Tire clearance will be around 40mm, Ridley states 38mm, but most 40mm will work without any issue. The frame is compatible with mechanical groupsets…clearly, Di2 with an internal battery, and SRAM eTap.
You may be wondering why you are not seeing this color frame anywhere else. Competitive Cyclist has worked with Ridley to get this custom paint job, so you won’t be seeing this rolling around in the local shop. If you want to run this tubeless you will have to swap tires and get a tubeless conversion kit (Item # EAS001N) – happy to do this for you just give me a call or shoot me an email.
Please feel free to reach out if you have any questions or if you are interested in it - happy to help.
Sizing: I’m 5-10” Saddle Height 71.5cm, I went with a Small.

Bill Sherman
Customer Account Manager
801.204.4545
bsherman@competitivecyclist.com

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Bill S.

Bill S.wrote a review of on May 15, 2017

5 5

Adidas Supernova (9) This is the shoe we all look for. If you are a runner you fully understand what I’m talking about here. I had the Nova 8, and so far I'm loving the 9 as well. We all seek ”that” shoe that will contribute to the pleasures of running, and not just another pair of shoes that will enable you to run. Yes, this shoe enables you to run, but dang it is the most comfortable shoe I’ve had to date. I put in over 50 miles a week on the road…which is difficult on it’s own, since it is road running after all …not trail. But these shoes have really changed my outlook on the road. Quality: I have probably 150 miles on these so far and no major sign of wear and tear. I was worried about the Continental sole, since I had heard it wears fast, I have not experienced this. It’s funny that I talked trash on these shoes before trying them, saying the Boost was a scam. Trust me, it is no scam. Score 5/5 Comfort: There is a reason why this shoe has numerous awards. Fit is snug, not as snug as a Salomon Sense Pro. That said, it is not tight in anyway, so wider feet peeps I would not worry too much, the mesh upper I think will adapt nicely. The toe box is no Altra, so if you are looking the spread the toes this is not the shoe. Good ventilation so far, but haven’t had them in temp’s over 90 yet…and not looking forward to that anyways… Weighing in at 10.7 ounces (size 9) I really wish they were a bit lighter, but for an everyday runner it’s within range of competitors. Also, I would rather have a great shoe that weights 10.7 than a bad shoe that weights 9. Score 5/5 Price: At $130 Retail - this is a great price for the Boost line. Anything above this is my tipping point though. 5/5 Looks: Adidas always keeps it so fresh and so clean. Score 5/5 Overall: 20/20

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Bill S.

Bill S.wrote a review of on April 20, 2017

Yes Indeed
5 5

I really would love to have 3 or 4 mountain bikes, but it just isn't in the cards. If you are looking for a bike that is one of the most versatile bikes on the market, here it is.
You don't have to sacrifice uphill climbing ability for downhill performance with the technology today. The LS (longer and slacker) is more than capable of climbing like a XC bike and descending like a playful trail bike, especially if you put a 140mm up front. The 67.5 head tube angle certainly helps push and plow the downhill and will push your confidence to the limit and beyond;) This has been one of my favorite trail bikes that I have ridden the last couple of years. I pieced mine together:

Rock Shox Pike 140mm up front.
50mm stem with 780mm wide bars -
Carbon rims laced to Hope hubs -
SRAM X01/XX1 mix on the drive train
Race Face Turbine crank (30T chainring) - a little heavy but strong.
Shimano XT m8000 brakes - can't go wrong.
150mm dropper post
WTB saddle

If you are looking to build something or have any questions at all on this build please reach out to me directly.
Saddle Height: 71.5
Size: Large, could ride a Medium no problem

Bill Sherman
Customer Account Manager
801.204.4545
bsherman@competitivecyclist.com

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Bill S.

Bill S.wrote a review of on April 20, 2017

The Special One
5 5

I really would love to have 3 or 4 mountain bikes, but it just isn't in the cards. If you are looking for a bike that is one of the most versatile bikes on the market, here it is.
You don't have to sacrifice uphill climbing ability for downhill performance with the technology today. The LS (longer and slacker) is more than capable of climbing like a XC bike and descending like a playful trail bike, especially if you put a 140mm up front. The 67.5 head tube angle certainly helps push and plow the downhill and will push your confidence to the limits and beyond;) This has been one of my favorite trail bikes that I have ridden the last couple of years. I pieced this build together:
Rock Shox Pike 140mm up front.
50mm stem with 780mm wide bars -
Carbon rims laced to Hope hubs -
SRAM X01/XX1 mix on the drive train
Race Face Turbine crank (30T chainring) - a little heavy but strong.
Shimano XT m8000 brakes - can't go wrong.
150mm dropper post
WTB saddle
If you are looking to build something or have any questions at all please reach out to me directly. This build of Sram/Shimano is perfect, and allows for a bike that won't break the bank.
Saddle Height: 71.5
Size: Large, could ride a Medium no problem

Bill Sherman
Customer Account Manager
801.204.4545
bsherman@competitivecyclist.com

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Bill S.

Bill S.wrote a review of on April 20, 2017

Thee One
5 5

I really would love to have 3 or 4 mountain bikes, but it just isn't in the cards. If you are looking for a bike that is one of the most versatile bikes on the market, here it is.
You don't have to sacrifice uphill climbing ability for downhill performance with the technology today. The LS (longer and slacker) is more than capable of climbing like a XC bike and descending like a playful trail bike, especially if you put a 140mm up front. The 67.5 head tube angle certainly helps push and plow the downhill and will push your confidence to the limits and beyond;) This has been one of my favorite trail bikes that I have ridden the last couple of years. I pieced this build together:
Rock Shox Pike 140mm up front.
50mm stem with 780mm wide bars -
Carbon rims laced to Hope hubs -
SRAM X01/XX1 mix on the drive train
Race Face Turbine crank (30T chainring) - a little heavy but strong.
Shimano XT m8000 brakes - can't go wrong.
150mm dropper post
WTB saddle
If you are looking to build something or have any questions at all please reach out to me directly.
Saddle Height: 71.5
Size: Large, could ride a Medium no problem

Bill Sherman
Customer Account Manager
801.204.4545
bsherman@competitivecyclist.com

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