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Bill S.

Bill S.

Salt Lake City, UT

Bill S.'s Passions

Road Biking
Cyclocross
Mountain Biking
Snow Skiing

Bill S.'s Bio

Skinny little boy from Cleveland Ohio. I once took a trip out west 12 years ago because I was sick of the bone chilling winters working as an electrician outside. I kinda got lost, ended up in Park City and before I knew it I was hanging off of ski towers working as a ski lift mechanic, I sure loved the ski life. Albeit, it only took 2 winters to realize I had no desire to run up and down ski towers the rest of my life. So, off to the magical place called University. Went to the University of Utah and snagged a degree in marketing. After graduation, moved back to Ohio to be by family, and work in the insurance industry. My stint in Ohio didn’t last long, it was Ohio after all (still love you C-land). Thus, I packed up the family, consisting of my very German wife and daughter and headed back to the promise land, SLC. Worked for a few bike shops and became to love the people and the culture in the industry. Just recently finished an MBA in Technology Management - I have a slight passion about consumer behavior and marketing. I’m a pretty passionate guy, love the outdoors - ultra runner, backpacker (pre-kid), coffee, and avid cyclist. That’s me in a nutshell.

2016 Race Schedule: Wasatch Steeplechase, Jupiter Steeplechase, SpeedGoat 50K, North Face Endurance Challenge 50K Park City, North Face Endurance Challenge 50K San Francisco, Crusher in the Tushar,

Facebook: https://www.facebook.com/william.sherman.9
LinkedIn: https://www.linkedin.com/in/william-sherman-mba-tm-a8ba7a16
Instagram: https://www.instagram.com/thepeak78/

Height: 5’ 9”
Weight: 140
Running Shoes: 42.5, Trail: E:Motion Trail N2 v2, Salomon S-Lab Pro Sense 4 Ultra; Road: E:Motion Road N2 v2, E:Motion Road N3 v2
Bike Shoes: Dirt: Shimano SH-XC90, Giro Code VR-70; Road: Giro Empire, Factor & E70, S-Works.

Bike: Custom Carbon, Dura-Ace, Mavic Ksyrium SLR, Speedplay Zero, Continental 4000’s, Lizard Skin, Sella Italia SLR.

Bill S.

Bill S.wrote a review of on March 2, 2017

Summer Breeze
5 5

When it comes to shoes I have serious issues. If there is the littlest imperfection in the fit it finds a way to explode onto my foot somewhere. Having fought plantar fasciitis a few years ago I have learned the hard way that one of the most important pieces of equipment for a rider is undoubtedly shoes. The new fizik R1B is not only one of the most comfortable cycling shoes I have worn, but one of the most comfortable shoes I have worn.
Fizk calls it Volume Control technology with some micro-adjustable Boa IP1 closure controls...I call it a comfortable shoe.
As soon I slide my foot in I knew it was going to be a good fit, even without putting in my own insoles. Surprisingly the insoles are really good with a good amount of arch support and dense cushion. Nothing I hate more than spending a few hundred dollars on shoes and the first I do is throw the footbed away. Not saying these shoes will work for you, everyone is different when it comes to shoes, but I have worn a lot of different shoes and these are at the top of the list right now. Feel free to reach out if you have any questions and/or concerns about fit.
Size Purchased: 42.5, I could wear a 42, but like the extra room.
For reference I wear a Specialized 42.5, Shimano 42.5, Giro 43, Adidas 42-¾, Nike 42.5, Sidi 42 / 42.5
Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on February 24, 2017

5 5

You probably haven't heard of these boys yet, but you will shortly. They will certainly be a highlight at the tour this year. Out of the Factor lineup this is the workhorse in my opinion. The O2 is the most versatile and delivers comfort and beauty. The clean lines really differentiate Factor from the crowd and this comes at a great time when riders are looking for something new. The ride is what you would expect from a high-end carbon bike manufacture - smooth.
It does have asymmetrical chainstays, which will balance out chain pull and help with power transmission. At least that's what all the engineers stay, and of course Pinarello says that as well. Nevertheless, the 3 different types of carbon they use to build this frame where certainly put in all the right places because it climbed great and was definitely stable on the curvy descents here in Salt Lake. One thing I would like to see changed is the integrated stem and bar. I have never been a fan of this since most bar/stem options never work due to angle and length, but they are gorgeous. One plus, is Factor Garmin Mounts are included with the framesets. If you use a Wahoo or another brand the best bet is to do a top cap mount. Here the measurement for the Bar/Stem setup per frame size:
O2
49cm 400x90
52cm 400x90
54cm 420x110
56cm 420x110
58cm 440x120
61cm 440x120
Please give me a call if you have any questions on this - happy to help out and build something up custom for you.
Measurements: 5'-10" - Saddle Height 71.5 - 54cm fit perfect.
Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on February 1, 2017

Don't Bust the Bank
5 5

Familiarity: I've put it through the wringer

In a nutshell this is a Lightweight climbing wheel that will leave money in your pocket to buy tires and tubes to put on them. I have a few hundred miles on these and couldn’t be happier with their climbing ability, durability, and braking power. Some specs: Weighting in at 1365 grams | 29mm rim depth and 25mm rim width. Wheels come with tubeless valves, pads, and a 10 speed spacer. Wish they had wheel bags – but for this price I understand. Just a heads up, getting the tires on initially is not easy and takes some finesse.
I have had the pleasure to tour the Reynold’s factory and the technology they put into these wheels is truly remarkable. The Cryogenic Glass Transition…is Reynold’s integrated system which couples their carbon fiber to their proprietary polymer brake pad. Reynolds states these work together, which produces a cooler braking system. I didn’t take the temperature of the brake track, but the braking is notably better than carbon wheels a few years ago. The pads are not $80 to replace either, which is nice to see, and unlike other competitors. Msrp, $30.00
I will certainly be riding these on my gravel rides this summer as well – with 25mm tires or 28’s, not sure yet. Happy to help out, or answer any questions you have on these. Verdict: Great Wheel for a Normal Price

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Bill S.

Bill S.wrote a review of on January 17, 2017

Rollin'
5 5

Familiarity: I've put it through the wringer

I have been riding Mavic for years and have questioned a few things over the years. Mainly the hubs and rim width. They have taken care of these and more in the Pro Carbon SL. The hub has a Mavic Instant Drive 360, with 9-degree engagement, which has a great buzz sound and will require less maintenance than freehubs in the past. I have had these for about a month and have waited to write this because I knew my Team Camp was going to be in Hurricane, UT this year. Yes, it's windy there. I usually stay away for wider wheels because I typically focus on climbing wheels, but these performed great in the wind and climbed great. 40mm is a great all around depth for those looking for an everyday wheel.
A few more things that I have to highlight are breaking and the price.
The braking is the best I have ever had with a carbon wheel. This is key for the long descents here in SLC, and another reason I'€™ve stayed away from carbon clinchers. I would imagine in the rain they would perform to the highest level as well, but it never rains here so I'€™m yet to test them in the rain. Yes, msrp at $2,199 is a lot money, but when comparing them to Zipp and Enve they are extremely competitive to say the least. Be sure to let me know if you are interested I'm€“ happy to help out and answer any questions you may have.

Details:
Comes with Mavic Tires 25mm - Not a bad tire, but I swapped to 25mm Continental 4000'€™s.
Weight w/o tires and skewers: 1450g

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 30, 2016

Summer Breeze
4 5

The best shoe is the one that fits. I have tried Sidi in the past and I love their designs and stiffness. For me, the fit was like most Sidi's just a little too much volume. That said, the heel cup is perfect and the Tecno-3 Push ratcheting dials were nice. The dials are no BOA and I hope Sidi minimizes them over time, since I guess no one at Sidi ever wears booties. One highlight is the replaceable heel pad and integrated toe pad/vent cover, which is added value and nice to walk in. The vented sole and the mesh upper are spot on for ventilation. If your feet run hot or if you deal with sweating issues I highly recommend giving them a try. As with all upper-end Sidi's they are stiff as nails. The Microfibre uppers are easy to clean and as you can see from the picture the craftsmanship is beautiful. The price is ridiculous, but as I said earlier the best shoe is the one that fits and if Sidi is your shoe and you need a shoe with superb ventilation this is it. Feel free to reach out if you have any questions and/or concerns about fit - I'm happy to help.
For reference I wear a Specialized 42.5, Shimano 42.5, Giro 43, Adidas 42-¾, Nike 42.5, Sidi 42.5

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 26, 2016

Great "Jersey"
5 5

The title of this piece is a bit deceiving, it'€™s a great addition to the gear, closet nonetheless. I use the Tiburu as a long sleeve jersey on fall/spring days when temperatures are in the 50'€™s. I layer with a skinfoil and this and use a wind jacket for the descents. Many of my customers rate this as their favorite piece.
The material is soft and conforms nicely. I always take the BlitzFeder for descending on most of the climbs here in SLC, there is minimal wind protection. Sizing: I typically wear a small in Assos jersey’s and this fits just like a jersey. Feel free to reach out if you have any questions and/or concerns about fit for this or any other Assos piece.

Size Purchased, SM

MEASUREMENTS:
Waist: 32in
Chest (under your armpits, around the fullest part of your chest): 37in
Neck: 13.5in
Sleeve (shoulder joint to the wrist bone): 22in
Bicep (relaxed - not that it matters in my case) : 10.75in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 21, 2016

Re-Think your Bib
5 5

It's not always sunny and 82 degrees here in SLC. The spring and fall here we have some of the best riding in the country. Most riders never think of having a bib designed specifically for these types of temperatures - Please start thinking about it because you'€™ll be a happier rider. The inside fabric is soft and warm, and the exterior is treated with water repellent, but it never rains here so I'€™m yet to see how repellent it is. The fit is very similar to the Cento's, minus the KuKu penthouse, and I love the added fabric in the man's region for long descents. Even with the warm lining and added fabric the design its minimal and the bibs overall feel is no different than any other Assos bibs€ - these are just a bit warmer. I ride with these in temps from 40-65F. The quality is everything you'd expect from Assos, perfect. A great addition in the gear closet. Feel free to reach out if you have any questions and/or concerns about fit. Happy to help.

Size Purchased, SM

MEASUREMENTS:
Waist: 32in
Height: 178cm
Weight: 140lbs

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 21, 2016

100%
5 5

A jersey made from 100% recycled material is something I can get behind. Great design and good fit. This is not the Assos you are used to though. The fabric is from recycled polyethylene terephthalate, so it is not as soft as the SS.Campionissimo or the SS.Mangussta. That said, I still love the jersey and it regulates fine for temps in the 70-80’s, after that I would recommend the others above. I’m still giving this 5 stars for the design and recycled fabrics. Nice work Assos and I hope to see more recycled gear coming for you. Feel free to reach out if you have any questions and/or concerns about fit for this or any other Assos pieces.

Size Purchased, SM

MEASUREMENTS:
Waist: 32in
Chest (under your armpits, around the fullest part of your chest): 37in
Neck: 13.5in
Sleeve (shoulder joint to the wrist bone): 22in
Bicep (relaxed - not that it matters in my case) : 10.75in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 18, 2016

Right Place | Right Time
5 5

As I wrote in my review for the Fugu, I think the Fugu is the best bootie out there given my riding conditions here in SLC. I won'€™t reiterate what I wrote in that review, but the winterbootie_S7 certainly has it's place depending on where you are riding. This is a great bootie for temps over 45...at least for me. I hate riding in the cold weather since my hands and toes are usually numb within 30 minutes if it's below 50 degress...I know I’m soft. No reason to bust your a$$ on the road and freeze. Spend the extra money and get the right gear, it allows you to relax, be comfortable, and just ride. I mainly use them in the Spring for morning rides. Snug fit and lightweight. As always, the Assos design and fabric is spot on. The toe and heel reinforcement is great against abrasion, the high ankle is perfect, and the reflective zippers always help. No issues with the zipper as some have commented, but if you have any issues please contact me, happy to help out. Feel free to reach out if you have any questions and/or concerns about fit.

Size Purchased, I, Shoe Size: 42.5 (Sidi, Fizik, Specialized, Giro). (Would fit a 43, but nothing bigger)

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 18, 2016

Enjoy the Ride
5 5

I hate riding in the cold weather since my hands and toes are usually numb within 30 minutes if it's below 50 degress...I know I'€™m soft. That said, these Booties, and the Fugu gloves have changed everything. Had some friends talk me into a 40 degree ride one morning, which is typically below my threshold, but as soon as I started riding I knew it was going to a much better ride than expected. Feet stayed warm the whole ride, even descending Emigration Canyon, a popular climb here in Salt Lake City. No reason to bust your a$$ on the road and freeze. Having the right gear allows you to relax, be comfortable, and just ride. Assos is always worth the extra money when it comes to riding gear and these are certainly no different. The toe and heel reinforcement is great against abrasion, and the reflective zippers never hurt. I prefer these over the winterbootie_S7 due to the extra protect and warmth, but the winterbootie_S7 certainly has it's place. Feel free to reach out if you have any questions and/or concerns about fit.

Size Purchased, I, Shoe Size: 42.5 (Sidi, Fizik, Specialized, Giro). (Could easily fit a 43)

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 16, 2016

Grip it and Rip it
5 5

These may be rain gloves, but here in SLC it hardly rains so I have turned them into my fall and spring glove. Great protection and they kept my hands warm to the lower 40's. Anything lower than that I'™m on the trainer anyways;) They did keep my paws dry in a little shower and I was still able to grip the hoods with confidence. Remarkable ergonomics and minimal design. Put the big bulky mitts you have away and give these a try, you won't regret it. Feel free to reach out if you have any questions and/or concerns about fit. Size Purchased, Sm.

MEASUREMENT:
Hand (Measure around the hand at the fullest part - exclude thumb): 8.25in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 16, 2016

Everyday
5 5

We all have that favorite jersey - this is mine. The Mangussta's fit is superb, it is a snug fit, but certainly not a Italian race cut. You really understand the beauty and craftsmanship with this piece once you put it on and get on the bike. The jersey contours with the body when you are in the riding position. The fabric that Assos uses are always best in-class and this is no different. It is no wonder the Swiss National Team's is wearing basically the same design. If you are looking for a everyday riding jersey this is a great one. Top notch piece for a reasonable price. Feel free to reach out if you have any questions and/or concerns about fit. Feel free to reach out if you have any questions and/or concerns about fit. Size Purchased, SM.

MEASUREMENTS:
Height: 5'10"
Weight: 140lbs
Waist: 32in
Chest (under your armpits, around the fullest part of your chest): 37in
Neck: 13.5in
Sleeve (shoulder joint to the wrist bone): 22in
Bicep (relaxed - not that it matters in my case) : 10.75in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 16, 2016

Like a Sock
5 5

As I have said in other base layer reviews the most important feature of any base layer is the fit. If the fit is off the whole outfit does€™n't work and can wreck a long day in the saddle. As soon as I put it on I understood why it's more than competitors, the fabric was soft and weightless and the fit was perfect. It fits like the best sock you have ever worn. Great piece to add to the collection if you are in need of a summer base layer, although I just used it the other day and it's November.so use it when need it;) Assos has once again made a perfect piece. Feel free to reach out if you have any questions and/or concerns about fit. Size Purchased, 0.

MEASUREMENTS:
Height: 5'10"
Weight: 140lbs
Waist: 32in
Chest (under your armpits, around the fullest part of your chest): 37in
Neck: 13.5in
Sleeve (shoulder joint to the wrist bone): 22in
Bicep (relaxed - not that it matters in my case) : 10.75in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 16, 2016

The One and Only
5 5

The most important feature of any base layer is the fit. If the fit is off the whole outfit doesn't work and can wreck a long day in the saddle or on the slopes. I have one winter base-layer and this is it. As soon as I put it on I understood why it'™s twice the cost as some competitors, the fabric was soft and the fit was perfect. Assos has once again made one hell of a piece. Feel free to reach out if you have any questions and/or concerns about fit. Size Purchased, I-S/M.

MEASUREMENTS:
Height: 5'10"
Weight: 140lbs
Waist: 32in
Chest (under your armpits, around the fullest part of your chest): 37in
Neck: 13.5in
Sleeve (shoulder joint to the wrist bone): 22in
Bicep (relaxed - not that it matters in my case) : 10.75in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 13, 2016

Bomb Proof
5 5

If there is one thing I hate it's being cold. Fall and winter riding has never really been kind to me and I usually avoided it. That'€™s until I decided to get good gear, gear that fit's and does the job.
Yes, these are expensive, but if you are a rider that's putting in miles while it's 40, even 30 degrees outside, hell, you might as well be warm and be comfortable. Sometimes the trainer simply gets too boring and the road is calling.
As soon as I put these on I felt like I could ride in anything. My first ride was a chilly 40 degree morning and I was getting in a quick hour. The fit while riding is perfect, much better compression than competitors and the minimal material was noticed immediately. As you can see in the photo the fit is tight and non-bunching. The Cento chamois with the kuKuPenthouse is the greatest thing in cycling since di2..maybe better. The detail in this piece is remarkable, everything from wind block fabric in all the right places, perfectly placed reflectors on the legs, and finally the Type.009 waterBarrier at the ankles and shins. All I can say is it feels great to treat yourself every once in awhile, and you certainly won'€™t regret treating yourself to these. Please feel free to contact me if you have any questions at all.

MEASUREMENTS: (I ordered a Small)
Height: 5'€™10"
Weight: 140lbs
Waist: 32in
Thigh: 19in
Inseam (jewels to your foot): 31in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 10, 2016

New Favorite
5 5

We all have our favorite gear. This new piece from Assos has instantly become mine for multiple reasons. The fit of the Jacket is spot on...for me at least. I wore a summer base layer (skinfoil_summer_S7) and a jersey and a Medium fit just snug enough. Not too long and not too short on the waist. The Plutocrat Light fabric on the front of the jacket was a great surprise. I didn’t know what to expect, but impressive wind protection and breathability. On chilly descents I still would take the wind jacket, or your BlitzFeder;) Arm length was just right - my measurements are below. I typically wear a small in Assos jersey’s but I sized up to a medium.
The price is great considering the Assos quality fabrics and detail in this piece. I highly recommend adding this to the wardrobe. (Best used in: Spring/Fall and Summer Mornings)
Any questions on this piece don’t hesitate to call or write me a note.

MEASUREMENTS:
Height: 5’10"
Weight: 140lbs
Waist: 32in
Chest (under your armpits, around the fullest part of your chest): 37in
Neck: 13.5in
Sleeve (shoulder joint to the wrist bone): 22in
Bicep (relaxed - not that it matters in my case) : 10.75in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 9, 2016

Cheers to Assos
5 5

Assos evo_7 arm sleeves are perfect for the morning rides or the late night power hour. As a rider, sleeves are a must have for the wardrobe and an item used more than most. The fleece lining is warm and cozy¦ the material is breathable and packable. My only issue is that you have to cut the tag off that says right/left sleeve, it was nerve-racking. Feel free to reach out if you have any questions and/or concerns about fit on this Assos product or others.
Size Purchased: I

Measurements:
Arm (Shoulder joint to the wrist bone): 22in
Bicep (relaxed, not that it matters in my case): 10.75in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 7, 2016

Summer Breeze
5 5

When it comes to shoes I have serious issues. If there is the littlest imperfection in the fit it finds a way to explode onto my foot somewhere. Having fought plantar fasciitis a few years ago I have learned the hard way that one of the most important pieces of equipment for a rider is undoubtedly shoes. The new fizik R1B is not only one of the most comfortable cycling shoes I have worn, but one of the most comfortable shoes I have worn.
Fizk calls it Volume Control technology with some micro-adjustable Boa IP1 closure controls...I call it a comfortable shoe.
As soon I slide my foot in I knew it was going to be a good fit, even without putting in my own insoles. Surprisingly the insoles are really good with a good amount of arch support and dense cushion. Nothing a hate more than spending a few hundred dollars on shoes and the first I do is throw the footbed away. Not saying these shoes will work for you, everyone is different when it comes to shoes, but I have worn a lot of different shoes and these are at the top of the list right now. Feel free to reach out if you have any questions and/or concerns about fit.
Size Purchased: 42.5
For reference I wear a Specialized 42.5, Shimano 42.5, Giro 43, Adidas 42-¾, Nike 42.5, Sidi 42 / 42.5
Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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Bill S.

Bill S.wrote a review of on November 7, 2016

Sizing Info & More (all about the KuKu)
5 5

I remember the first pair of bike shorts I bought, a pair of Select Pearl Izumi's. I couldn't believe I was paying $100 for shorts. I sit here and write this while wearing a pair of $450 pair of Assos Campionissimo'€™s thinking I have lost my mind. To bring me back to reality I understand the importance of a pair of race day shorts, or a pair of shorts that give you a little more motivation to push harder, or go the extra mile.
That said, the type A.444 ergoKompressor material and craftsmanship of these bibs are amazing. The material reminds me of my daughters high-end swim suit. Assos claims the material is not just light, but superlight, super aerodynamic, superfast. I didn'€™t take them to the wind tunnel, but they do feel super. I bought a Small just like the other Assos bibs I have and they fit very similar. They are slightly more compressive in my upper thighs...in a good way and firmly fitted at the band. The highlight for me is the kuKuPenthouse without question, it'€™s a beautiful thing and should be mandatory in all bib and shorts forever. I have a few hundred miles on them so far and I have no regrets, I have been riding with them more than I should be, but I wanted to get some good saddle time with them for a good review. I will be hanging them up for now until the next big ride. If the fit is right for you, you will definitely be happy. #assosornothing Any questions at all let me know, happy to help out.
Sized Purchased: Small
MEASUREMENTS:
Height: 5-10
Weight: 140
Waist: 32in
Thigh: 19in
Inseam (jewels to your foot): 31in

Bill Sherman
Customer Account Manager-Bike
Office: 801-204-4545
bsherman@backcountry.com

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