I'm a bit biased being an employee here, so personally I think it's sweet having the Competitive branding on these. For anyone though, I think it's sweet because the branding is pretty low key.
Branding aside, I was stoked to see we brought this in because the Moab grip itself has been my favorite the past few seasons. I've got slightly larger hands, and these grips are just a little bit on the thick/cushiony side compared to the super slim lizard skin options. The extra size and cushion makes them much more comfortable for me, without giving up the overall "low profile" feel if that makes sense.
The rubber is super grippy, and lasts a good while. Grips are all personal preference, but if you're looking for mid-width mid-cushion lock on grip these are worth a go.