Giordana

Bike racers and cycling enthusiasts around the world associate the name Giordana with exceptional Italian-made cycling apparel. Giorgio Andretta, the man who first brought Pinarello and several other superb Italian brands to the United States, created Giordana in 1980. All of Giordana's apparel, including its top-of-the-line Body Clone collection, comes to the States from its manufacturing facility in Bonferraro, Italy. There, designers continually test and innovate with fabrics and styles as well as elicit feedback from elite American cycling teams. The result: exceptional race wear that fits the needs of the American market yet remains unequivocally Italian in craftsmanship. 

When Giorgio Andretta began importing fine Italian cycling equipment for the North American market in 1971, he couldn't have foreseen where it would take him. He had been a successful cyclist in his home country of Italy, and the connections he made through racing were instrumental in building and maintaining his import business when he moved to America. After a few years spent dealing in the designs of others, he founded Giordana Cycling Apparel in 1979, naming it after his daughter. The fact that he named it after his baby girl has no small bit of significance, as it reflects Giorgio's steadfast devotion to his brand. <br><br>Giordana clothing was originally built by a number of respected clothing manufacturers in Italy. This was instrumental in building some innovative products that have influenced everything since, like the Gamex, the earliest example of a truly lightweight, high-visibility shell jacket. By 1986, staggering demand necessitated a change in the business model, and Giordana opened its first plant in Italy. From there, it was off to the races, so to speak, with rapid adoption of new fabric technologies and a slew of sponsored teams that were instrumental both in developing product and raising the profile of the brand. In addition to sponsoring athletes, Giordana has also provided official clothing to some of the sport's highest profile events, both in America and in Europe.<br><br>Today, Giordana's clothing is a staple in the wardrobes of many discerning cyclists. The FormaRed Carbon bib short, in particular, is a strong contender for the most popular pair of bibs amongst our employees. And the trickle down of technologies is evident in the Silverline and Fusion series as well. And when you consider the unique aesthetic, which covers both cutting edge and heritage-inspired designs, it becomes plain to see that Giordana is informed by the past, and yet remains resolutely focused on building a bright future.

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Men's Clothing

Men's Mountain Bike Clothing

Black

Navy

Grey

Yellow Fluo/White

White/Black Accents

White

Fluo Yellow/Black

Midnight Blue/Light Blue

S/37-40

L/45-48

M/41-44

FR-C Tall Cuff Socks

Sun Arm Sleeve

One Size

Cotton Cycling Cap

White/Black

Black/White

FR-C Short Cuff Socks

Super Roubaix Arm Warmers

FR-C Mid Cuff Socks

Grey/Black

Knitted PolyPro Balaclava

One Color

Skull Cap + Windtex Ear Cover

G-Shield Thermal Arm Warmer

Black/Grey

Grey/Pink

Merino Wool Tall Socks

Black/Titanium

EXO Tall Cuff Compression Sock

Super Roubaix Leg Warmer

AV 200 Winter Glove - Men's

Thermal Skullcap

PolyPro Knitted Neck Gaiter

G-Shield Thermal Glove - Men's

G-Shield Thermal Leg Warmer

Thermal Earcover

Black/White Logo

FR-C Tall Print Sock

Sport Super Roubaix Knee Warmers

Winter Neoprene Glove - Men's

Roubaix Balaclava

Thermosquare Winter Hat

Lightweight Knitted Knee Warmer

Knitted Cordura Winter Glove - Men's

NX-G Pro TRI Arm Sleeve

Toester Shoes Toe Covers

Water Proof Shoe Cover

AV 300 Shoe Cover

AV 200 Winter Shoe Cover

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