De Marchi on Competitive Cyclist
De Marchi can trace its roots in cycling back farther than most. It was only months after World War II ended that Emilio De Marchi began manufacturing cycling clothing under the name “Maglifico Sportivo” in Conegliano, Italy. Drawing from his experience as a racer, he paired functional designs with superior materials. It didn’t take long for others to notice. Not surprisingly, De Marchi’s loyal following persists today.
Before you even put on a piece of De Marchi clothing, it’s obvious that you’re holding something special. From its bib shorts and jerseys to jackets and gloves, the materials exude quality, and the fact that they’re built by craftsmen is apparent in the finishing. But it’s the fit that seals the deal. These are clothes that are built for the bike, and the fabrics drape naturally around the body and move with you as you lower yourself into the hoods. It’s much the same as it always was, even if their legendary deerskin chamois inserts have long since been replaced by the synthetic versions that De Marchi helped to pioneer. Emilio’s company is now run by his family, and the fire for building superior cycling clothing burns as bright as ever—a fact that’s evident in every piece of clothing De Marchi makes.