It's hard to believe, but Assos, a brand known for producing some of the world's finest cycling clothing, got its start not with clothing but with a bicycle. In 1976, Tony Maier-Moussa set out to build a carbon fiber track racing bike that offered significant aerodynamic advantages. However, while the bike itself was both undeniably futuristic and demonstrably fast, wind tunnel testing led Moussa to the conclusion that greater gains could be made by producing aerodynamic clothing.
By the late 1970s, extensive testing led the Assos team to Lycra, first with custom skinsuits, and later with cycling shorts, which they claim were the world's first. Admittedly, Castelli makes the same claim—and we can't say for certain, we do know is that this pioneering spirit and depth of experience converge in every piece of Assos clothing. This has earned the Swiss brand legions of loyal fans that few, if any, clothing companies can match.
From bib shorts and jerseys to sunglasses and chamois cream, Assos is renowned for fanatical attention to detail. This approach results in premium prices, but as legions of Assos fans will confirm, the combination of exceptional fit and truly remarkable durability makes the expense entirely justifiable for those who put in serious miles.