WHAT'S NEW

Previous What's New articles

The Stalingrad Moment

- A debt of gratitude to the readers who answered my request to upload the finale of the 1998 Fleche Wallonne, what we might call The Passion of Bo Hamburger. His truncated attempt to "rock the baby" is even more charming than his Spinergy wheels or VDB's hairnet. It would be nice if there was a way the Cozy Beehive could upload this to its canonical compilation of victory salutes.

A tip of the hat to two of the folks who uploaded Fleche clips, both of whom also happen to be fine bloggers: Cycling Inquisition and Helmeteering.

- The evolution of best practices for surfing the Internet never ends. Just as we've all learned to keep our Social Security Number under wraps and to not email credit card numbers, isn't it time that we accept that the web is a full-fledged spoiler zone? It's amazing that people still bitch about "spoilers"

- One race we've allegedly spoiled was Liege-Bastogne-Liege. Truly spoiled, of course, were Team Leopard's hopes for a real result this spring. Their ham-handed attempts at damage control were painful to observe. Almost as painful is the fact that we don't yet have Canyon bikes to sell to folks inspired by Philippe Gilbert's dominance of the Ardennes on his Aeroad. But the day is coming. If you're keen on a Canyon please let us know now since availability for 2011 will be tight.

- Golfers live in fear of lightning for good reason. Getting to ride in the rain is half the fun of training. But should cyclists have similar fears of getting zapped?

- My admiration for the fairer sex is a terrible weakness. Nevertheless, there's something discomfiting about this Pearl Izumi ad from the most recent issue of ProCycling, no?

- Spring Classics season is over. The Grand Tours are imminent. A completely different breed of drama awaits. Not better. Just different --

- Speaking of Grand Tours, Rapha is opening one of its fantastic "Cycle Club" retail pop-up stores in San Francisco next week just in time for the start of the Giro d'Italia. The location at the Marina puts it close to Cow Hollow, the neighborhood that was home to what was once the world's greatest bike shop, the Clay Mankin-era City Cycle of the mid-90's. I can't help but think that Clay would've been overjoyed that cycling had reached the point that something as forward-thinking as the Rapha Cycle Club exists.

Forward-thinking in what ways? First, pop-up stores (that is, temporary retail stores that open for just a few months or even just a few days) aren't immediate moneymakers. Rather, they are a ploy to sexify a brand for the long haul by creating a positive impression and by attracting new customers. Rapha's long term approach to marketing dollars, particularly the level of marketing dollars it takes to create even the most threadbare pop up, is indication of beautiful madness or evidence that Rapha is lavishly capitalized. In either event, we envy their gumption.

There's another issue looming over the Rapha Cycle Club. State governments are drowning in deficits and the most appealing well of unrealized tax revenue are online purchases by consumers. As it stands now, there is no sales tax on these purchases. Instead, consumers are responsible for paying a "use tax". Of course, almost no one does that. States want to make e-commerce merchants their tax collectors.

california board of equalizationThere's no doubt that e-commerce companies are facing their Stalingrad moment when it comes to sales tax. Soon enough, tax laws will require, and streamlined taxation procedures will permit, sales tax collection for online purchases. Currently, merchants must collect sales tax only in states where they have "nexus".

Put simply, a company has a nexus if it has a business presence in a state. But defining a business presence is where things can get tricky. One thing is clear: any merchant that opens a retail store in any given state, opens itself up to full-fledged taxation on all purchases made in that state both in-store and online.

Here at Competitive Cyclist we do mammoth business in California and assume that Rapha's customer base is identical. But our mortal fear of the California State Board of Equalization means that we've never done a pop-up anywhere in the state (retail storefront, Tour of California expo, or otherwise). The Board makes it clear that a merchant has nexus even if it only does business temporarily in California. Even worse it's not clear whether a temporary presence triggers temporary nexus or if a temporary stay results in nexus that lasts the remainder of that year or longer.

By charging consumers sales tax for all purchases in California -- both at the Cycle Store and for online purchases – Rapha has spiked its retail prices for buyers in the state by 10 percent. Accepting that is a gutsy move. And dealing with the gigantic administrative headache of filing monthly sales tax payments with the State of California (payments which must be broken down into city, county, and state segments) would be enough to terrify less ambitious ecommerce companies. Bon courage!


April 30, 2011

I thought the PI ad was pretty funny, actually. A sense of humor is sorely lacking in the little world of road cycling. Check out a Rapha advert for proof.
- steve, miami

April 29, 2011

I picked up a Rapha winter hat from CC. It's a really nice piece. It was worth the final clearance price the CC is selling them for now. I don't think I'd buy it at full retail.
- eric, wayne pa

April 29, 2011

Rapha are a wankers brand for cyclists that have never raced. They want you to pay extra for the same product from the same site dependent on your country. They call it pricing strategy, I call it ripping me off. They represent the division our sport has now fallen into where coolness is more important than the joy of the moment. The only suffering rapha wearers experience is in the own delusions.
- Peter, Melbourne

April 28, 2011

Agreed; PIs new ads are bush. All merchants doing business in a state are the government's tax collectors. Why should online retailers be excused? States are broke and local businesses, the same ones losing on price to online retailers, are also having to pick up the state's shortfall. Screw the haters - thank god for Rapha! Look at the silly crap the other brands are giving us. Enjoy your posts and CC. Thx.
- Mark, Nashville

April 28, 2011

Greetings... 1st time poster, long time reader. Sales tax issues scare the hell out of those selling commodities (i.e. Dura-Ace derailleur, Fi'zi:k saddle). Makers of 'luxury goods' like Rapha should not be concerned. I really doubt someone who spends ~$190 on a wind vest is going to be put off by another $20 in tax... Also, they're already not pricing their online store to win. The same vest is already $35 more vs. CC. They have done an A++ job building a phenomenal brand. People will happily pay what they have to pay, as they value the experience on top of the goods. As a resident of the Marina, I'm stoked to see this. I'll be there day #1 for sure...
- Andrew T., San Francisco

April 28, 2011

Maybe Rapha is "lavishly capitalized" because they charge 2-3 times what they should for their - admittedly good - products.
- Chris, LRAR

April 28, 2011

Maybe it is more accurate to say that PI hasn't kept up with the other brands who have improved their clothing more than Pearl has. Stupid advertising is usually a sign the brand has nothing to say.
- another , former PI fan

April 28, 2011

Pearl Izumi has gone downhill. There are so many better clothing lines out there, they are quickly becoming irrelevant.
- was a fan, in toronto

April 28, 2011

sweet, that's my fleche video
- Josh, Los Angeles

April 27, 2011

Hah. Cadel Evans spoiled roubaix or flanders or one of the classics for me via twitter first thing when I woke up and checked my twitter app (Hey, some people drink coffee, I check twitter).
- Grayson, SF

April 27, 2011

Re: Lightning; I always suspected if tractor tires aren't enough to adequately insulate one's self from lightning that a set of 700x24 Vittorias aren't enough, either. http://www.thedenverchannel.com/news/20276820/detail.html
- John, Wilmore, KY

April 27, 2011

"My admiration for the fairer sex is a terrible weakness. Nevertheless, there's something discomfiting about this Pearl Izumi ad from the most recent issue of ProCycling, no?" Made all the more so by how much genital chafing was caused by my new In-R-Cool bib on a recent 100-mile ride, not to mention the nipple chafing caused by my old PI bibs the very next day.
- BolognaVest, Austin

April 27, 2011

Yeah, that was me bitching. I solved the problem by dropping your otherwise interesting tweets. You ain't a news organization, so spoilers were not expected.
- Thom, SF BAy area

April 27, 2011

Hate to admit it, but Friere may have a point. I'm much more depressed that Classics Season is over than psyched that the Grand Tours are beginning.
- DaveStoller, Fairfield, CT

April 27, 2011

RE: Spoilers. Please people, if you want to record a sporting event for later viewing, stay off the intertubes until you watch it. If you get spoiled, it's your own damn fault. Quit yer bitchin'.
- John, Encinitas