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Ocean Beach, grazing bison, and bike lust

If you've spent much time riding in Golden Gate Park in San Francisco then you, too, have experienced the strangeness of Ocean Beach. It's the Pacific Ocean at the western edge of the park, and for all the wonders of the Marin Headlands and the Golden Gate Bridge both just a stone's throw away, Ocean Beach was remarkable for its trashiness. In the daytime it was overrun by tourists and at night it seemingly became something worse as evinced by the condom wrappers, tampon applicators, and other pieces of vaguely medical-related plastic suggestive of more-dedicated-than-just-recreational drug use. For such a beautiful city, it was a very not-nice place and it gave me a bad feeling everytime I rode by. My time in San Francisco was when I was in my barely-20's, unencumbered, and full of young love. A quick inventory of the things I loved: A recent, super-hot bride; an apartment whose dumpiness couldn't overshadow the thrall of the city; a 9mm Walter PPK; and a Masi 3V frameset I was too poor to build up.

A quick aside: Masi, as it's known now, bears no relation to what it once was. In 2009 it's a mini-brand neglected owned by the BMX company Haro, a bastardization thrice-removed from its prestige of 30 years past. In the Hinault-era the name Masi stirred the soul like Colnago or De Rosa. As the 80's became the 90's things went afu. Masi transitioned from one family generation to the next. It went from Italy to California, an experiment that corkscrewed in flames and Torelli Imports tried to reconstruct the wreckage into something viable, which failed just the same. The name bounced around a few more stops though the spirit was long ago depleted before it became what it is now -- a heartless open-mold outfit known for little more than its sponsorship of a third-tier Cleveland pro-am team made of doughy dudes in white camo.

The Masi I owned in San Francisco, though, was the real deal. A 3V made in Italy with internal lugs in pearlescent blue. It was the early 90's, Dura Ace 7400 was au courant, and since this was 1st-generation STI my anticipation to build it up was colossal. Paying for the frameset broke me and it sat in our apartment like a piece of beloved sculpture for a year as I scraped up pennies. When I finally got it road-ready I got into a great daily routine: A spin from my Tenderloin apartment to Golden Gate Park, where I'd do a few easy loops, then ride back.

I'm a decade and a half veteran of the bike biz, and one ironclad rule I've learned during my tenure is that everyone's all-time favorite bike is the one they rode when they had their best fitness. Who doesn't have a crush on the bike they podiumed on? My Masi, though, makes me an exception. I was hardly at the fittest point of my life. But I'd never previously had so many self-evident reasons to be happy -- feelings I funneled into affection for the Masi, and for riding it in someplace as beautiful as San Francisco.

One ride on my beloved Masi stands out above all others. It was a signature day of winter weather in San Francisco -- armwarmers and brilliant sunshine. I big-ringed it past the creepiness of Ocean Beach, rode past the Dutch windmill, and made my way up the shallow grade that takes you past the grazing bison. I stood up to maintain my speed and in the same instant heard a metallic snap way louder than the familiar ping of a broken spoke and I was still standing and pedaling when I looked down my seat tube to diagnose the sound and I saw my front derailleur swimming side to side with every pedal stroke. I unclipped and saw how my seat tube snapped in two right above the top edge of the front derailleur braze-on tab.

It didn't take an inquest to see that this was a manufacturing defect, plain and simple. Whoever brazed on that tab let the tube get too hot, making it destined to break. It was a ticking time bomb -- and one with few ticks to give. But I wasn't the original owner. And this was a Masi-Italy bike, and Torelli wouldn't warranty the Italy bikes since all Torelli-Masi production was done in California. I was crushed and it proved irreplaceable twice over: I'd stared at it and dreamt of riding it for so long that I'd made it emotionally iconic like nothing else I'd ever owned; and just as bad was how broke I was. Paying the rent on time every month was a crapshoot. Spare cash to buy a new frame? No way.

I had only one luxury left in my possession -- my Walther 9mm I bought a couple of years previous as a plaything for me and as a companion for my wife when I worked late nights back in Little Rock. So in what surely qualifies as one of the stranger transactions in the history of bicycles, I pawned it for a fraction of its value and used the cash to buy a second-hand, Eggplant-colored Slim Chance that turned out to be too big for me. In a dizzyingly quick span I went from the bike I loved most to the bike I turned out to hate most -- because it reminded me of what I'd lost and because it handled like a U-Haul, and it took me to where I've been for the 15 years since: A place where bikes are not things to be loved. Like handlebar tape or a seatpost I treat them as tools for a job. And while I've considered them all like disposable mistresses since -- I give them money; they give me transient pleasure -- I'll confess that I have a bike now that makes me feel different. Maybe it's because for the first time since 1994 I've re-found a deep appreciation of the things surrounding me that give me meaning (and how those things are different between the ages of 23 and 38!) And, like before, perhaps I'm just channeling all of life's significance and goodness into my most significant static object, my bike. Or maybe it's the fact that for 18 months I've been riding the same bike, that its geometry feels 10x better than any custom geometry I've ever had, and that it weighs <16lbs & it's proven to be tougher than any other bike I've ever ridden. I'm not sure of the answers. All I can do is acknowledge the feeling: After 15 years of intermittent bike lust, I think I'm rediscovering bike love and while sentimental feelings embarrass me or wash away along with the drunk in which they flare up, this time it's enduring and I think I like it a lot.


August 10, 2009

Hey! Who @ CC writes this blog? Is it Andy or someone else? I'd love to chat w/ the writer since we probably passed each other in GGP years ago where I still ride today. At the time, I'd just built up a Davidson frame w/ Ultegra that I still ride today. It's steel, it's still sublime but the siren call of carbon ala R3SL ios hard to resist... Chris lincolnc AT pacbell.net
- Chris Lincoln, San Francisco

July 01, 2009

There are bikes made of steel, custom, hand built, from "better" materials out there today. The list of builders is long and distinct. If you all liked the steel Masi's so much, why not purchase one of these and not whine about what a group of up and coming talented riders from the mid-west are trying to achieve. Last time I checked, this site was pretty much an over-priced web outlet catering to the hipster crowd.
- Earl, Buffalo

June 28, 2009

I love your post. I am proud owner of a Masi 3V purchased while I was a medical student in Bologna, Italy. I purchased the bike in '86 with fully Campagnolo. I was easy to do at that time for a student since the exchange rate was in my favor. At that time it was THE bike to have. Colonago was know as a "sell out" brand in the local racing circles. Masi was the purest purchase. I traded in my Colonago Master. The 3V was the perfect bike for the type of riding we did, long k's with lost of long climbs. I never realized how much a frame can change the riding experience, but when I started climbing on my 3V I realized that I can climb. It was comfortable beyond belief. It's sad to see what has become of this once iconic brand. But to some extent, it is what the whole Italian bike industry suffers from. The Italian bike industry was about small highly skilled artisans who could weld steel together like no one else. It was about invention and skill. Carbon Italian bikes to me are not the same thing. Carbon Colnago's, no,carbon Pinarello's no. That is not Italian. It's like eating whole wheat pasta. Maybe it's better for you, but the real deal is made from semolina. When a friend of mine wanted a 3V we traveled to Vigorelli to be measured by Alberto Masi, it was like walking in to a temple. Somewhere near by a dirty welder smoking a cigarette was making another piece of art. Putting an old workd decal on a Asian carbon is similar to the demise of Masi. Maybe not as dramatic as the demise of Masi, but on the whole it represents the end of an era. I arrived in Italy in '81 and was there to '97. I was lucky enough to catch to end of the golden era of Italian frame building.
- Joe, New York

June 27, 2009

Not to speak for anyone - or to defend anyone who can obviously defend themselves - but I thought what he said was that once Masi was one thing (storied brand, hand-crafted) and now it is something else (a brand-name for nice bikes). That's what I read anyway.
- Mike, in Utah now

June 26, 2009

So are you saying not one thing you sell in that store is cookie cutter China made gitch? Whatever Rapha-diva. Only name for Industry guy ranking on a some local racers trying to live their dream? Douchebag!
- Will C., Realityville, MA

June 26, 2009

Love the post....you always take me back to the heart of cycling...those formative days in the late 80's/90's when anything cycling was good. When a friend had a 3V that was small and beat and perfect - rolls saddle and all. My faorite bike...could be that first frame up build I ever did - Faggin with Triomphe and I thought I'd made it big time!! doughy and old cat 2
- Matt, Sunnyvale

June 26, 2009

It may not be to do with the bike. I had the first finest bike I owned (Ellis Briggs custom 653 with Campag Chorus) when I was 21 (in 1994). Now I have for 18 months been riding my second faultless bike. Maybe it's an astronomical thing like Halley's comet.....
- Matthew, Kippax

June 26, 2009

The Masi 3V was the frameset that I coveted as a poor college student in the '80's. Back then, I could afford a single Columbus SL-tubed racing bike, but nothing else. I finally got a chance to buy a NOS 3V a few years ago and had it built up with Nuovo Record, just like the old days. The bike looked fantastic and handled great. But the over-sized tubing beat the crap out of me. It was a really harsh ride for me (I'm around 150 lbs). Careful what you wish for!
- Marco, Toronto

June 25, 2009

I, too, had a Masi "back in the day". It was one of the last Gran Criteriums to come out of Italy before they came stateside. I was just a kid, and bought it from the Bicycle Barn in Sacramento - with the money I earned from mowing lawns and cleaning pools. $750 bucks if I remember. I later went on to wrench at the Bicycle Barn and have great memories of that bike. I remember rotating the bike in the workstand and peering between the blades into the steerer and the finish looked almost as flawless as the rest of the bike. Incredible craftsmanship. But, I guess I'm the exception too. As much as I loved that bike, I'm in better shape today. My Ultegra equipped Cannondale is not art - it's just a tool. I'll never be able to afford that kind of quality again, but it usually doesn't matter. I've got the memories and I've got my imagination. Thanks for your writing, even when (especially when) it's not PC.
- Mike, in Utah now

June 25, 2009

Scotty Sensitive Bloggers
- Bill, nor cal

June 25, 2009

Quick mention..................MASI supported the San Diego Bike Club during the 80's, good memories. My all time favorite bike> Steel Tommassini, blue with amazing detail. 1983 (my grandpa sold it by accident a few years back) my bike before that was a pearl white olmo. i sold it to get the tommassini and record grouppo. all good memories
- bill, nor cal

June 24, 2009

Whiners...Quit reading this blog so we do not have to hear about where you intend to shop in the future.
- toby, Saramento

June 24, 2009

I don't have anything to add to this other than to state that making fun of ProTour guys is one thing, but when then beam of cynicsm is directed at a bunch of guys you're friends with it feels... different.
- AH, Indy

June 24, 2009

Just shopping around for some CeramicSpeed pulleys and bottom brackets when I noticed my 'dear' friends at Comp. Cyclist are one of the few familiar US online retailers that stock these items. I'm gonna vote with my dollar and take my business to one of the 2nd or 3rd listings in google where the parts are a bit cheaper and I'm not supporting these folks. It's ironic because before these posts became so vitriolic I would make a point to do business here because I liked the ad copy and good taste in selection. Shame on me.
- Phil, Austin

June 24, 2009

Does anyone else notice that this PawleeWalnutz guy seems to live on this blog? He posts a lot of comments, which is kinda weird. Anyway, I don't see any problem with the author's remarks. He does it to get a rise out of folks, and he's succeeding. He's kind of a troll on his own blog, which is lame. He should go do that elsewhere and be sincere in his own sphere. In fact, I bet several of these comments below are from him just to keep the debate stoked. It's a little insane, which this guy definitely is.
- Chris, Herndon, VA

June 24, 2009

I wait each week for you post! It is the one thing I truly look forward to reading!!!!! Please don't change! I buy from you, I will continue to buy from you!
- Doughy Cat 1, North Cakkalakkie

June 24, 2009

Where's the self righteous outrage been for the last month over jabs taken at Tom Danielson? Or is that O'kay because you don't work for his team/race at the same level and feel insulted yourself? One adjective in an otherwise great piece and everyone's up on their high horse.
- Adam, Hamilton

June 24, 2009

Doughy? Are you serious? When was the last time YOU lined up for a Pro/1/2 race? I don't mind you knockin' a brand or a product for the sake of some reminiscent hyperbole, but when you beat on domestic racers trying to make a living AND doing a better job than you are, it comes off as out of character and vindictive. If you're that bent about the braze-on snapping off, move one; it's not the Kenda team's fault.
- Hubert, San Diego, CA

June 23, 2009

Free dating advice from the Badger? BWAAAAHAHAHAHAHAHAHA!!!!!! I guess now I can cancel my subscription to e-Harmony .
- PawleeWalnutz, NYC, Where Badgers Are Roadkill

June 23, 2009

It leaves me a bit dumbfounded how personally people take this blog. The writer uses a bit of hyperbole, overstatement, mentions that a bike that once ranked among the crown jewels of Italian manufacturing isn't perhaps what it used to be, refers to a mid-western team as "doughy", and you'd think he called their mothers whores. I, having no affiliation with the team or brand, did not read these as mean-spirited attacks. Rather, it seemed to me the author was building drama. Is it really necessary for those affiliated with the team and brand to be so precious with themselves?
- Blake, Denver