Out of Stock
Item # SRM0300
2013 This model is no longer in stock.
Don't worry though, we have a lot more Brake Levers & Integrated Shifters in stock than that.
SRAM Red Ergo Dynamic Shifters $0.00
The power of Red
In designing the Red Ergo Dynamic Shifters, SRAM focused its research and development on perfecting their shape, texture, and materials. SRAM retained the internals of the first generation Red DoubleTap levers, and brought laser-like focus to ergonomics.
The new ErgoFit bodies are somewhat smaller in diameter when compared side-to-side with the old Red. This improves grip and finger wrap by allowing more room under the hood for a control- and comfort-boosting connection. The new shape offers a smooth transition from bar to hood and SRAM covered it with lightly padded, textured rubber to thwart fatigue and enhance grip. They also reshaped the hoods, increasing the size of the bulge up top for increased leverage and comfort when you're stretched out, putting extra pressure on the hoods.
Because the internals carry over, or have been slightly modified to fit the new body, the Red Ergo Dynamic levers retain the crisp movement between gears SRAM mastered with the first-generation Red. The key to this is SRAM's ZeroLoss and DoubleTap technologies. DoubleTap technology allows shifting both up and down the cassette from a single lever -- this provides an intuitive connection between body and bike. ZeroLoss is an optimized pawl geometry to provide cable actuation as soon as you apply pressure to the shift lever. This offers the highest-level of smoothness and response in both upshifting and downshifting. It’s especially noticeable as you shift from the small to the big ring.
While the guts were good, racer beta and other feedback encouraged SRAM to enhance both the brake lever and shifter paddle’s shape and position. The improved, larger carbon shift paddle makes the act of shifting less of an effort. When you're at max power, shifting from the drops can sometimes feel overwhelming. As before, the carbon fiber brake and shift levers are independently reach-adjustable. However, easier access to the adjustment screws allows simple placement of these essential controls, where they’ll offer a custom connection to your hands. On the bell lap, this may mean the difference between shifting to the right gear, and not shifting at all.
One of the most appreciated features of SRAM shifters is their innovative cable routing, and the Red Ergo Dynamic Shift Levers continue that tradition. You can cleanly route the shift cables either on the inside or the outside of the bars. Regardless of your handlebar choice, you won't need to fret about being required to run cables in one single way. You can choose the routing that meets your preference in bar-feel.
The SRAM Red Ergo Dynamic Shifters come with a low-friction cable and housing kit for both derailleurs. Given the intensely unique mechanics of DoubleTap shifting, please note that SRAM recommends that you use a complete SRAM Red drivetrain, including both derailleurs, cassette, chain, and crankset in order to optimize shift quality.
Reviews & Community
New shape and levers are an improvement
I hate buying shifters because they are priced outrageously considering there isn't much to them and they are the most likely thing to break on the bike.
Even though my old SRAM shifters worked with the amazing SRAM Yaw front derailleur the new SRAM Red removed the trim position and shifts seem snappier both front and rear. +1 star there.
I do applaud the new ergonomics as I have way better brake control riding on the hoods, less shifting/braking interference, and the longer levers naturally fit you hand in the drops. +1 star there
They are also super easy to adjust to hand size and include a gel piece to transition between the bar and shifter that works real nice. +1 star
The shifters come with a set of Gore ride-on professional cables are the best available in my opinion. +1 star there
They are scary light, so light I assume if one of my kids knocks over the bike the shifter is toast. It is also concerning that the lever stick out past the bar so it would be the first thing to hit the ground. +1 star here maybe
Then there is cost; buying these Taiwan shifters at over $600 is silly high when you think you can buy a American Made Fender guitar for $900. But the price is in line with Shimano and Campy and apparently we suckers pay for it. -1 star