FIRST ENDURANCE SPECIALS
First Endurance Optygen HP
The cool blue bottle got your attention. The red cap got your heart beating. Now you want to know more about First Endurance Optygen HP. First, know that there is a practical reason for the blue glass bottle. The blue glass is transparent enough to see through but opaque enough to prevent sunlight ...read more
First Endurance PreRace
Part of proper event preparation includes everything ingested on race day. Staying hydrated with enough calories ready to burn is essential to good performance. Many reach for the liquid turbo, the high test, the bitter bean, or even Coke straight up. First Endurance's PreRace replaces all those ...read more
First Endurance PreRace Caps
PreRace Caps aren't meant to replace the simple joy found in a pre-ride espresso, but you'll get a much greater concentration of the same performance benefits without the harshness of coffee. Initially available as a powder to mix into water or your favorite sports ...read more
First Endurance EFS Liquid Shot - 30oz. Bottle
The EFS Liquid Shot - 30oz. Bottle has six 400-calorie servings in it. Most flasks we have take five to six ounces of fluid. The bottle grande takes 32 ounces of fluid, but is filled with 30-ounces. That's about the same caloric punch as 16 bars. We're comparing the calories; solid to liquid, ...read more
First Endurance Optygen
First Endurance has come on like a firestorm over the last 3 years, and they've upended the energy supplement market with the magic of Optygen. You've likely seen their ads all over the place featuring Levi Leipheimer and Alberto Contador. If you've never heard the two of them talk about Optygen in ...read more








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