When SRAM first leaked out pictures of their Red gruppo, nothing caused a bigger buzz than the design of their new OG 1090 10-speed cassette. It's made using "PowerDome" technology, meaning that the top 8 cogs are CNC'd from a single piece of chromoly steel. If you've ever pulled a Record... read more

With the introduction of the Force and Rival road groups, SRAM brings some long-overdue fresh thinking to component design. Their creativity and innovation doesn't stop at components with inherent sex appeal like shift levers and cranksets. It extends even to traditionally mundane parts like the... read more