After just 2 months of riding the black vinyl coating is wearing off in the places where I hold my bars. I have had $19 bar tape (Cinelli) last 2 years and this $35 tape barely lasted two months. When I read the description and saw the price I made the mistake of assuming it was going to be a very durable bar tape. I was wrong. Where the vinyl has worn off, the grey cloth backing is now exposed. I also installed this bar tape on my wife's bike and she has the identical premature wearing. Terrible product.