Before I was finished with with the package I was ready to go back to my previous hydration methods. Not to say that Skratch labs isn't an innovator in sport nutrition. The amount per $ and hassles just didn't outweigh any gains from this product (Not noticeable) . I assume the packaging, brand, and "science" that goes into this product is what raises its price. Not ready to go broke over drink mix yet. Note to R&D getting the mix out of the pouch, can barely get my hand in to scoop. As others say, the mix does not totally dilute which, raises some questions to a shaved legged neanderthal such as myself and the sealing mechanism is not for someone who's in a hurry to get on the road. Peace out Skratch Mix... See you when and if I hit the big leagues.