It smells good. I usually eat too fast and don't drink enough water. That is not going to be the case eating these. I got the Turkey and it is really hard to get down. The bitterness is weird and overwhelming. While you are chewing it you can tell there are nuts in it. The chewing just goes on and on while trying finish the bite you just took. It is hard to eat one. I need liquids to help wash it down. The lingering smokey flavor isn't that bad and it almost entices you to take another bite where you get to relive the first bad experience.
I would definitely tell someone to buy a single bar and try the different ones before committing to a whole box.
Are they gross? They sure as hell aren't delicious. They do have a Jerky flavor quality and a overpowering weird bitterness/tartness. I think they still have some serious tweeking to do with their recipes.
I gave one to my Indian neighbor ( Not a Casino Indian. An India Indian.) He gave me a look and his head shot back.. "What the hell is this? That is weird and gross.." I think they have sort of a curry flavor to them. Needless to say, He didn't like them.