I like meat. I like jerky, but these bars are still growing on me. They are definitely different, and may or may not be appetizing looking depending on the consumer, but the taste, that is where they win. I have tried every flavor except for the turkey, and the Bison Bacon Cranberry and the Lamb Currant Mint are both awesome flavors. Better for hiking and lower exertion activities, it did not sit super well in the middle of a long mountain bike ride, but was great on the river fishing or for a snack on a hike. Great protein and a filling snack.