I don't like the mushy feel of some cushioned tape but this one is just right. It's not too hard and not too soft. I combine it with the fizik bar gel for the perfect amount of cushioning as my aluminum frame isn't always the best for dampening road vibration. It's also not overly bulky. Great grip from the tape. It's also very durable. I got over a year out of my first roll and the only reason I needed to replace that was because I was switching out the handlebars and housing.