This is an awesome choice for those looking for on the go nutrition and prefer real ingredients. The consistency of the product is what does it for me. During longer endurance rides in the spring and fall is where it really shines. Any other gel or bar would be petrified and rock hard in the central Minnesota cold where we ride and train in temps in the 30s and 40s. The consistency is the same. It remains chewable and digestible despite the cold.