Think of POC as the little Swedish company that could...and is. POC protects gravity sports athletes worldwide with its technically advanced body armor. POC's philosophy is that with a roster of talent like the POC team setting world records and winning World Championships, Olympic Golds, and X-games Golds, what better way to salute such talent than by protecting riders everywhere from preventable injuries. POC draws from the expertise of everyone from engineers and neurologists to pro-riders themselves. POC body armor features Visco-Elastic Polymer Dough, a revolutionary pliable compound which stiffens upon impact and consequently absorbs the majority of the shock. The innovative VPD not only meets industry safety standards, it exceeds the required CE-values by more than 50%. True to their acronym, POC makes safety a piece of cake.