For a Limited Time—Save 30-60% on Select Wheels » Joins The Family of Specialty Retail Stores

Park City, UT Effective today, is joining the family of specialty retail stores. With this acquisition, solidifies its commitment to the bike industry and to creating an unparalleled customer experience for cyclists. has built three unique businesses focused on three unique industries: Bike, Action Sports and Outdoor. Each industry-aligned business consists of specialty online stores core to that industry. Brendan Quirk, founder and CEO of Competitive Cyclist, will become the General Manager of’s Bike Division. Numerous key Competitive Cyclist employees will also be making the move to

‘Brendan’s operating experience, strategic insights, and bike industry expertise will be invaluable to We’re excited to welcome him to our executive team,’ said Jill Layfield, CEO of ‘And the employees that are joining us will be integral as well. They’ve invested personally and professionally in the success of Competitive Cyclist, and their industry relationships and passion about all things bike are going to fuel our bike business.’’s bike strategy will evolve under Quirk’s leadership. The current plan is to continue to operate all existing stores:, and, as well’s two one-deal-at-a-time closeout sites, and

‘Each company brings something important to this relationship. We complement each other well,’ said Quirk. ‘ recognizes Competitive Cyclist’s core understanding of the bike industry and we recognize’s proven e-commerce capabilities. We’re going to work together to accentuate and build upon our strengths, with the wants and needs of our customers always in mind.’ and are initiating a thorough integration process. Vendors should expect business as usual and customers should expect the same great service and fast fulfillment to which they’ve grown accustomed.

‘This is a new phase for and Competitive Cyclist,’ said Quirk, ‘and we’re confident that what will come of our new relationship will be a better online experience for cyclists.’