First-hand knowledge is priceless when it comes to understanding what an athlete needs, and the Hincapie family is knee-deep in elite cycling experience (during his second Tour de France, George Hincapie rode on the Discovery Cycling Team and helped Lance win all 7). Besides drawing on their personal experiences and on advice from their men's and women's professional teams, Ricardo, Rich, and George Hincapie (father and brothers) examine and test every garment to make sure it performs like a champ and looks damn good while doing so.