Gore RideOn on Backcountry
Gore RideOn provides cables and housing systems for bicycle shifting and braking. A subsidiary of W.L. Gore & Associates, the company that set the standard in outerwear waterproofing and produces products for the medical, electronics, and even music industries, Gore RideOn made an impact on the cycling industry in the late nineties with their innovative derailleur and brake cable systems. Today, Gore RideOn offers low-friction, fully sealed cable systems that provide long-lasting, smooth shifting performance and reliable braking.