I love this tape. I've only used other tape when it showed up for free, or came with a bike. And I usually end up replacing that tape with this stuff in fairly short order. It feels great, wears well, shows the right amount of acquired grime, and provides good grip in wet and dry conditions. I always go with tan-it makes every bike look better.
Recently, though, the classic colorless debossing has been replaced by an inked debossing that makes the tape look more like the Prologo tape. This is an unfortunate development, and I've scoured my local shops to lay in a stock of the old stuff, but it seems that it was a running change, and just about everyone was caught by surprise.