Passed the test!
Have been using SRAM Red now for over 2 seasons and have been nothing short of impressed. I came over to SRAM from Shimano and it took about 5 shifts to finally figure out the "DoubleTap" system. Once I got it down, I realized how genius of a system is truly is! I am a big guy (6'3" tall) with large hands and the hoods are comfortable for me. I really like having the internal cable routing system (there are 2 options) as it cleans up the look of my bike. I also think it's worth while to go spend the extra on the Red versus Force or Rival. The shifting on the Red is much, much smoother. One last note, I swapped out the stock cables with Yokozuna's systems and the improved smoothness is night and day better with the Yokozuna system.