Is this the best stuff in the world?
Yes. It is.
I only wish it was less expensive!
The euro style is the creme for warm/hot weather.
It truly is cooling and makes all my rides more comfortable.
I rode for years without chamois creme. That wasnt very smart. But i prefer the density of this creme as it adheres to a wide range of pads nicely and (in my opinion) carries the cooling sensation longer.
Beyond that, It reduces friction longer.