I'm a big fan of First Endurance products. The energy and endurance drink is key for long rides, replacing electrolytes. I have been on rides where my friends are bonking on climbs and I'm still motoring on. I partially attribute this to staying hydrated with a product that is designed to keep your motor running. The flavors are pretty good. I'm partial to the fruit punch and grape flavors but I'm not a huge fan of the lemon-lime.