Grape flavor. Pretty good.
I like these things. Consistency is better than powerbar gels, more the thickness or slightly thicker than clif bar or GU, making it less likely to spill on yourself and having sticky fingers during your ride if you are using the gel while in motion. The flavor is more like real food than most gels, and the ingredients are slightly higher quality as well in my opinion. These gels are just slightly larger in size than most other gel packets - not so much as to take up more space in a pocket, but it makes them easier for me to open.