As a person who does a lot of high output activity I find myself in constant need of hydration but after a while water alone gets boring and uninspiring. That is where these come in. I actually like them really diluted so I just pop 1 or 2 into my 64oz hydration bladder and call it good. It is just enough of a taste to encourage me without being overpowering. I will also drink a concentrated beverage at the beginning of the day to preload my h2o needs and be sure to have some electrolytes on board.