Elegant, Solid solution
This is a very good rack, but not quite as easy to use as I was first led to believe. Simplicity is a hallmark of this rack, and that is generally good. However, the only thing that pivots is the the part that grabs the bike's front fork. It still takes considerable effort to get the front fork into that pivoting portion and to swing the rest of the bike onto the roof. It's definitely better to have the pivoting system, but it's still awkward and there's a fair chance of the bike scratching the car during loading. Also on cars with rear hatches, the extended portion of the rack hits the back window when the hatch is opened.
Still, I recommend this rack.