Avid is well known as SRAM's in-house disc brake company. that's right, there's no such thing as a SRAM disc brake. Which is where Avid comes in -- pair up your Avids with a set of SRAM trigger shifters and you'll end up with a totally unified cockpit, even though the brand names differ. Avid offers maximum braking technology for your money. When you think Avid, think bang-for-the-buck. they're reasonably lightweight, and they'll operate all-but-maintenance free for the long haul.